Very, very disappointed that the Hispanic Federation says it is going to fight New York City Mayor Mike Bloomberg’s drive to ban super-sized sugary drinks.

The Hispanic Federation and NAACP have joined the American Beverage Association’s lawsuit against Bloomberg’s proposal to limit sodas to 16 ounces in the city, which would go into effect March 12.

The reason? According to the lawsuit, “minority-owned delis and corner stores will end up at a disadvantage compared to grocery chains.”

The non-profit Federation has decided to ignore the life-threatening health interests of millions of Latinos, whom they allegedly represent, in order not to upset their own corporate backers… namely, Coca Cola.

How can the Federation ignore the fact that our country is facing one of its biggest health crises EVER! Obesity rates are higher than average for Hispanics, according to the Centers for Disease Control and Prevention.

Forget about fighting for what is right for their people… it appears the Federation has been co-opted just to keep the money rolling in.

If you visit the Hispanic Federation’s website (or scroll to the bottom of this post), you’ll learn that at the group’s Gala in April, they’ll be presenting their “Corporate Leadership Award” to Coca Cola. (What a coincidence!)

When José Calderón took over the the Hispanic Federation leadership last year, he said he wanted the organization to continue being a “local and national leader on policy issues affecting our community.”

Right.

And who did Calderon take over from as President of the Hispanic Federation? Lillian Rodríguez López. Wanna guess what she’s doing now? That’s right: Coca Cola, as the Director of Latin Affairs.

Wow.